How to Have a Winning Social Media Strategy
Social media shouldn’t be a one way conversation. It should feel like a personal connection to your customers, a chance to be REAL and up close. Be personal, informative, funny, entertaining. Mix it up. Constant posts about how great you and your products are will get real boring real quick. At the same time if your feed and comments consist of a majority of complaints, apologies and customer problems, you’ve got a product/service/branding emergency.
According to marketingtechnews.net, two thirds (65%) of consumers say they are more likely to purchase from a company they’ve followed for a month, while more than half (54%) are ‘very’ or ‘extremely’ likely to look at a company’s social presence while researching a product. Yet more than half (51%) admitted they would hit the exit button if a brand’s content was not relevant to them personally, with a third (34%) doing the same if the content was boring.
59% of those polled said they used social to reach out when they have questions about a product or service. In comparison, 52% said they predominantly complained. Yet 41%, a ‘surprisingly high’ number according to Boston Digital, contact brands on social media to praise them to the heavens.
The great corporate social media accounts don’t take themselves so seriously, they are informative yet engaging. They pick fights with competitors for the “drama” factor. They have full-on conversations with their followers. They comment on trends and the latest news.
Check out how some of the social media geniuses of today do it.
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