Content Marketing: A Small Business Game Changer
Updated: Jun 16, 2019
You might have heard the term “content marketing” floating around the internet. But what is it? And how can it help your small business?
Content marketing is a type of marketing that involves the creation and sharing of online material (such as articles, videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
So, doing content marketing means putting out interesting information and media about things related to your business’s products or services to create interest in them or to drive people who are already interested in this information to your business.
You can significantly increase your traffic and lead generation by having a comprehensive content marketing strategy without paying for advertising.
It’s all part of the quest to provide more value, disseminate information related to your products and services, and create sales leads. It shows that you know your stuff and will share the interesting titbits.
It doesn’t hurt that Google can now reliably identify high quality articles and content by monitoring engagement signals, meaning good content will help you to rate higher in Google. *
Here are 10 of the highest performing types of content marketing:
Social Media Posts
Gifs and Memes*
So, go on! Start creating fantastic new content for your websites and social media.
Need help with content marketing? Opt-in Marketing can help. firstname.lastname@example.org